CMU Checkoff is a Game Changer for Masonry!
People make the concrete masonry industry. And it doesn’t hurt that the great men and women who call the “Masonry Industry” home also contribute to the most economically sound, environmentally friendly and functional building material in the world. The CMU Checkoff program has accelerated the industry to new heights, establish great programs in all five states and is laying the foundation for a more profitable, economically sustainable future for the industry.
The CMU Checkoff provides a long-term and consistent financial foundation from which to build and sustain initiatives like promotion, marketing and research to help grow the industry’s market share and win back demand lost to competitive products like timber and steel. The checkoff generates and invests millions of dollars annually into driving preference and demand for CMU, the cost is just one cent per block sold.
The CMU Checkoff will allow us to transform our industry and evolve with the times. To learn more about Beauty of Block, Block Learning Hub, or the Design Collective, click on the resources below:
