SCMA engagement teams play an integral role in the operation of our association, functioning as the “operating system” that engages members in various essential tasks. These groups facilitate active member participation in the development and delivery of services, ensuring their involvement in decision-making processes and addressing the needs of the membership. Moreover, engagement teams foster collaboration by providing a platform for group problem-solving and discussions that encompass diverse perspectives.
Additionally, SCMA engagement teams are pivotal in cultivating the future leaders of our association. They offer a setting where emerging leaders can refine their skills, experiment with new ideas, and gain valuable experience. Through these opportunities, team involvement contributes to the development of a pool of capable individuals prepared to assume greater responsibilities within the SCMA. Consequently, the effectiveness of engagement teams is critical to the overall success of our association and our ability to achieve our objectives and serve our members.
Five State Promotions Team
The Promotions Teams are tasked with leading promotional initiatives across various states, specifically targeting key groups such as architects, engineers, owners, university students, and high school students. Their mission is to raise awareness about the benefits and applications of concrete masonry while cultivating relationships with these stakeholders. The promotions teams consist of members from diverse sectors, including producers, cement shippers, associate members, and other interested parties dedicated to the industry.
Key Initiatives:
- Plant Tours and Hands-On Demonstrations: These events provide participants with tours of production facilities and practical, hands-on demonstrations to enhance their understanding of concrete masonry processes and innovations.
- Blockfest Competitions: These competitions encourage participants to design and build with concrete masonry units (CMUs), thereby promoting creativity and engagement with the material.
- Half-Day Symposiums: These educational symposiums cover various topics related to concrete masonry, design, and construction, ranging from full-day events to more condensed half-day sessions.
- Concrete Masonry Academy AIA Approved Presentations: Accredited educational sessions for architects (AIA-approved) that emphasize the benefits and technical aspects of concrete masonry, aimed at enhancing the knowledge and expertise of architects and other professionals.
- Lunch & Learn Events: Informal yet educational lunch sessions where professionals can learn about the latest trends, technologies, and innovations in concrete masonry while networking with peers.
These initiatives play a crucial role in educating, promoting, and engaging a wide range of stakeholders, thereby further establishing the value and versatility of concrete masonry in modern construction.
Marketing Team
The Marketing Team is committed to developing educational and promotional materials aimed at strengthening the concrete masonry industry within the building community. Their efforts are concentrated on raising awareness, providing valuable industry insights, and supporting the growth of concrete masonry through a variety of platforms and initiatives.
Key Initiatives:
- Strategic Masonry Programs: Crafting targeted programs designed to promote the use of concrete masonry in the building industry, addressing both current trends and future opportunities for growth and innovation.
- SCMA Quarterly Newsletter: Issuing a quarterly newsletter to keep industry professionals, stakeholders, and members informed about the latest developments, news, and upcoming events in the concrete masonry sector.
- Marketing Calendar of Events: Developing and maintaining an editorial calendar to organize and plan marketing activities, events, and content throughout the year, ensuring consistent and strategic outreach to key audiences.
- Masonry Articles, White Papers, Case Studies, Marketing Collateral: Producing informative articles, comprehensive white papers, case studies, and other marketing materials that emphasize the benefits, advancements, and successful applications of concrete masonry in the construction industry.
- Social Media Campaigns: Implementing targeted social media campaigns to increase visibility and engagement with various industry audiences, showcasing concrete masonry’s advantages, innovations, and success stories across multiple platforms.
- Concrete Masonry Academy Virtual Series: Providing a virtual series of educational sessions and webinars designed to expand knowledge and offer valuable training opportunities for professionals in the concrete masonry industry, accessible online to a broader audience.
Through these initiatives, the Marketing Team plays a crucial role in enhancing the industry’s presence, offering essential resources, and fostering a deeper understanding of concrete masonry’s significance in modern construction.
Education Team
The Education Team is dedicated to developing educational and training programs aimed at enhancing the professional sales skillsets of member companies. By doing so, the team strives to increase the number of masonry experts in the field, thereby ensuring a higher level of expertise and competency throughout the industry. The Education Team comprises a diverse group of members, including producers, cement shippers, and other stakeholders, all collaborating to support professional development within the masonry sector.
Key Initiatives:
- Quarterly Hands-On Interactive Events Offering Continuing Education Credits: These events organize quarterly sessions that provide continuing education credits for masonry personnel, architects, engineers, general contractors, and other industry professionals. These sessions help individuals stay abreast of industry trends, building codes, and new technologies.
- Internal Masonry Training Classes: These classes are tailored to the internal staff of member companies, focusing on core masonry skills, safety protocols, and field best practices.
- Commercial Sales & Project Delivery: This initiative offers training on commercial sales strategies and project delivery methods, assisting companies in improving their approach to selling and executing masonry projects in the commercial sector.
- Block 101 Training Courses: These foundational courses cover the basics of masonry, focusing on block types, applications, and installation techniques. They are ideal for newcomers or those wishing to reinforce their knowledge.
- Residential Masonry Framed Home Program: This program introduces training focused on residential masonry, specifically around masonry-framed homes. It highlights the benefits, construction methods, and design considerations for using masonry in residential buildings.
- Presentations on Understanding Masonry: These presentations provide an in-depth understanding of masonry as a building material, its properties, applications, and advantages in construction. They are designed for both newcomers and seasoned professionals.
Through these initiatives, the Education Team plays a crucial role in elevating the level of expertise within the masonry field, ensuring that professionals are well-trained and equipped to excel in their roles and contribute to the industry’s growth.
Workforce Team
The workforce development team is an integral part of the promotions team in each state. This team collaborates with our partner masonry contractor associations to promote outreach opportunities to high school students and teachers. These initiatives include Train the Trainer events, hands-on activities, career fairs, Careers in Masonry presentations, complimentary tools, and other resources. Our objective is to support all eleven masonry contractor associations within our five-state footprint.
Technical Team
The Technical Team is responsible for managing incoming technical questions and providing daily support to the professional community. This rotational team ensures the provision of timely and expert advice on technical issues within the masonry industry. The primary objective of the team is to serve as a resource for professionals seeking guidance on technical matters and to establish structured procedures for engaging with other professional organizations on technical topics.
Key Responsibilities:
- Overseeing Incoming Technical Questions: The team addresses technical inquiries from industry professionals, offering expert advice and solutions on various aspects of masonry, from design considerations to installation techniques.
- Rotational Structure for Daily Support: Operating on a rotational basis, the team ensures that members are consistently available to provide daily support to the professional community. This structure allows for prompt and knowledgeable responses to questions and issues.
- Establishing Procedures for Interaction with Other Professional Organizations: The team works to develop standardized procedures for collaborating with other professional organizations, such as architectural and engineering bodies, to address technical matters. This includes sharing knowledge, staying updated on industry standards, and ensuring alignment with codes and regulations.
Through these efforts, the Technical Team ensures that the masonry industry remains well-supported with accurate and up-to-date technical information, fostering collaboration across different sectors of the built environment.
